Beach Whiskey launched in 2015–2016 from Louisville-rooted Beach Whiskey LLC with celebrity co-founders and a Series A that funded California, Florida, and Hawaii launches. The house is known for etched sea-glass bottles and naturally flavored American whiskey, led by Bonfire Cinnamon (cinnamon bark with capsicum spice) and Island Coconut. Production and bottling partners handle the liquid; the brand focuses on approachable flavored whiskey for warm-weather drinking.