The Muff Liquor Company is a small Irish spirits brand named for the village of Muff on the Inishowen Peninsula in County Donegal. Founder Laura Bonner brought the name to market. Its gin and vodka draw on the local tradition of potato spirit and poitín. Its whiskey is a blend of five Irish whiskeys rather than its own distillate: virgin-oak grain, bourbon-cask grain, sherry-matured malt, double-distilled malt and peated triple-distilled malt. The brand launched in the US in 2025.